The Post-Exporting System, AKA "box of chocolates"
If you're an American, you may have heard of the "Whitman's Sampler."
Whitman is a company that makes chocolates. The "Whitman's
Sampler" is a variegated box of chocolate delights, offering myriad varieties
of the tasty morsels.
Information and chocolate have a lot in common: for one thing, they
both cost money. Also, there's a gradation of
quality.
And finally: if you want people to buy your chocolates, one of the
most effective enticements is a box of diverse
"samples." Similarly, if you want people to buy your information
(or merely consume it) ... what better way to
tout your goods than to put up a web page, accessible to all, that
provides a series of high-quality "nuggets" of
delectably-declicious insights?
So: if your WebBoard application is focused on marketing information,
one of the best ways to recruit customers is to allow them to
sample the quality and variety of knowledge that they'll gain, by
patronizing your virtual boards. This system allows you to
put together any number of HTML pages composed of sample posts,
and it contains all the additional capabilities that you may desire, in
order to make these pages compelling.
The three critical concepts in this system are "exporting," the
"export pool," and "publishing applications."
You export a post by clicking on a new link that's available
on the posting page. Only staff (WebBoard Administrators,
virtual board Managers, and conference Moderators) can see or use that
link.
Once a post is "exported", it becomes part of the "export pool."
Think of the "export pool" as the candidates. Each
box of chocolates (i.e. each set of
lusciously-tempting "information nuggets) will be composed
of one or more posts from the "export pool."
Now, if you really like chocolate, you know that people have diverse
tastes in chocolate. So it might make sense to have a
white chocolate sample box, a liquer-filled
chocolate sample box, a dark chocolate sample box ... etc.
These different types of "sampler" boxes are known as "applications."
"Publishing" an application means to create an HTML page, composed of
an assortment of posts. But there's more.
You already know how posts are added to the "export pool": as I said
before, a staff member simply clicks on the new "export" link which has
been added to the post display pages.
The next step is to take all the possible posts and determine which one
will be part of which application. This is done via the
"more" menu: